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Welcome to the Calgary to Cottage Podcast. Iām Diane Planidin with eXp Realty. We have great communities, local businesses and the people are friendly. Our playground is the Rocky Mountains and the Vibe is Positive. We are so happy you found us! This show is about everything from living in Calgary to the Columbia Valley. We discuss lifestyle, community and homes. We love the great outdoors and making the most of life. If you are making a move to Calgary or Invermere, BC; buying your first home or have a lifestyle change, I can help. #realestate #Calgary #Realtor #yyc #residentialrealestate #calgarylifestyle #househunting #movingtoCanada#calgarytocottage #invermere #bc
Episodes

Tuesday May 13, 2025
Tuesday May 13, 2025
⨠TIP #1: Luxury Buyers Buy Features ā Not Just Square Footage
š Sure, a 3,500 sq ft home is impressive. But what makes it luxury are the details ā the custom millwork, the radiant in-floor heating, the imported stone counters, the wine wall....
š If your home has it, name it. Donāt just say ālightingā ā say ācustom designer lighting.ā It matters.
š ļø TIP #2: Upgrades Add Value ā But Only If You Mention Them
š
Did you upgrade your furnace last year? Re-shingle the roof with a 25-year warranty? Replace all the windows with triple-pane low-E glass?
š£ Buyers wonāt know unless your REALTORĀ® tells them ā not just in person, but right there in the listing description, video, and feature sheet.
āļø Upgrades show that your home has been cared for, and that translates to buyer confidence.
š¼ļø TIP #3: Customization = Identity
šŖ Every luxury home tells a story ā and itās written in the details. A custom walnut-paneled office. A spa steam shower with aromatherapy. Hand-forged iron railings. Art niche lighting.
š§ These details are what set your home apart from the one down the street. Theyāre not āextrasā ā theyāre selling points.
š TIP #4: Buyers Will Compare ā So Give Them Reasons to Choose Yours
š Luxury buyers often tour several homes. Theyāll start comparing: Who has the better kitchen? Who has the more efficient HVAC? Who has the smart home integration?
š If your homeās been upgraded or customized in ways others havenāt ā highlight it. Thatās what makes it memorable and desirable.
š¬ TIP #5: Your REALTORĀ® Should Be Your Homeās Storyteller
š¢ Your agent isnāt just selling four walls ā theyāre selling every decision you made that added value, comfort, and elegance to your home.
š§āš¼ They need to know the features, mention them clearly in every showing, and include them in the video, photos, and print materials. Theyāre not just listing your home ā theyāre marketing a masterpiece.
š¢ So if youāre preparing to sell ā walk through your home, and write down everything thatās custom, upgraded, or new. Itās all part of your homeās value ā and it all matters.
š© Got a question about how to present your homeās best features? Leave a comment below ā Iād love to help.
š Donāt forget to:
š Like this video
š Share it with a friend whoās preparing to sell
š„ Subscribe for more smart real estate tips
š¬ Comment below with what you'd love to hear next
š Ā Thereās No Place Like Home©⦠especially when itās marketed with care.
@calgarytocottageĀ
Ā
#CalgaryRealtor
#InvermereRealtor
#LuxuryRealtor
#photos
#firstimpressions
#marketingyourhome
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